If there's one question that just won't go away for Snapchat parent company Snap Inc.,video call sex online it's what to do about Facebook.
For months, Mark Zuckerberg's social network has been relentless pushing into Snapchat territory, first by copying Snapchat Stories in every major Facebook app and then by announcing plans for a sweeping augmented reality platform.
While Snap has so far refrained from publicly commenting on the mounting challenge (Evan Spiegel reportedly told employees "focus" is the most important issue facing the company) they now have a convenient new answer at the ready: Facebook may have more users, but our users are a lot more engaged.
SEE ALSO: Snapchat needs to evolve—or it'll be brutally slaughtered by Facebook.It's not a new refrain for the company, which has long argued their audience is unique compared with other social platforms, but they now have a bit of new data to back it up.
A new report out today from App Annie, based on usage during the final quarter of 2016, found that 35 percent of Snapchat's daily users in the U.S don't use Facebook "on any given" day. In other words: a decent chunk of Snapchat's daily active users in the U.S. aren't on Facebook every day. It's not just the notoriously-uncool-with-teens Facebook, either. Snapchat also bests Instagram, Facebook Messenger, YouTube and WhatsApp, according to App Annie.
Original image has been replaced. Credit: Mashable "On any given day in the US, 35% of Snapchat’s daily users cannot be reached by Facebook,46% can't be reached by Instagram and 58% can’t be reached by Messenger" the report says.
On its face, those are some pretty great stats for Snap (and ones we'll likely hear a lot more about during its inaugural earnings call next week) but not just because they can "beat" Facebook in one metric.
"When you actually can say, 'Well hey there's a much greater percentage of the audience that's on Snapchat that never even shows up on Facebook or YouTube,' well, that is a pretty cool stat that would help a lot of advertisers better understand the value of their resources," says Nick Cicero, CEO of Delmondo, a video analytics company that creates ads for both Snapchat and Facebook
That perspective likely wasn't lost on Facebook. The company appeared to push back on the report Wednesday with its own new stat. "66% of Facebook’s monthly active users visit Facebook every day," the company wrote in a note to reporters detailing its Q1 earnings for 2017, released just hours after App Annie's report.
These two companies are certainly battling with each other pretty heavily
Coincidence? Maybe, but probably not.
"These two companies are certainly battling with each other pretty heavily," says Ben Bajarin, an analyst with Creative Strategies. "They are obviously fighting an investor narrative."
But, again, Snap doesn't just need to win over investors, it needs advertisers as well. Cicero says App Annie's report lines up with his experience on Snapchat, and reinforces his decision to send more ad dollars to Snap.
"The amount of consumption that happens by the Snapchat user who is also engaged in creating, is something that I think is not replicable on Facebook, on Instagram -- it's fundamentally different," Cicero says.
Whether that will be enough to move the needle for more advertisers, many of whom still see Snapchat as an experiment, is another matter. And claims of an "exclusive" audience -- even a really engaged one --can only take a public company so far, Bajarin says.
"If they can't continually grow no matter what, whether that's ad dollar or user dollars, they're just going to continue to get hammered from a stock standpoint."
Topics Facebook Snapchat
Everything Alienware announced at CES 2025
Irreversible space rock damage won't stop the Webb telescope from exceeding expectations
Meituan set to enter Riyadh as early as September · TechNode
Huawei previews Nova Flip phone in video, launch set for August 5 · TechNode
CES 2025: Hands
NASA reveals latest design for returning samples from Mars
Deep sea scientists find strange, transparent fish on ocean expedition
United States vs. India 2024 livestream: Watch T20 World Cup for free
NYT Connections hints and answers for February 1: Tips to solve 'Connections' #601.
SpaceX just launched South Korea's first mission to the Moon
The Babelio sound machine is for babies. I love it anyway.
Best garage camera deal: Take 42% off the myQ Smart Garage Door Video Keypad at Amazon
Amazon deals of the day: M3 Pro MacBook Pro, Samsung Galaxy Tab S9 FE+, Echo Show 8, and more
Dogs are smarter than you think, scientists find
Amazon CEO tries to sell kids on working on the moon
Temu hits $20 billion sales in H1 fueled by expansion efforts: report · TechNode
How dinosaurs conquered the world by doing the unthinkable
Watch NASA's megarocket ace its thrust test before spaceflight
NYT Connections Sports Edition hints and answers for January 16: Tips to solve Connections #115
Volcano's giant eruption did something unprecedented, says NASA
Apple's design chief Jony Ive is leaving the company'The Office' will leave Netflix for NBCUniversal streaming in 2021Toddler's adorable reaction to getting adopted has the internet in tearsDiscover your true Hogwarts house with a magical 'Harry Potter' bath bombHackers steal $4.2 million from cryptocurrency exchange BitrueNo one cares about 99% of the photos you take. Not even you.This threeLess than 1 percent of Huawei P30 Pro parts come from the U.S.This threeHow to block spam calls for good in iOS 13Animal shelter celebrates their empty kennels with a joyous videoSamsung's new A90 smartphone to have a top processor, 6.7Bryan Cranston and Aaron Paul tweet same photo, send 'Breaking Bad' fans into meltdown'Pretty Little Liars' actress has a message for the jerk who hacked her nudesThe 10 best video games of 2019 so far9 times 'Planet Earth II' took 2016 by stormGlastonbury 2019: When all your friends go to the festival but youThe 10 best films of 2019 so far, from 'Us' to 'Avengers: Endgame'Google Maps can now predict how crowded your train will beThe 10 best video games of 2019 so far Cole Porter’s College Days by Brian Cullman ‘The Paris Review’ Wins the 2020 National Magazine Award for Fiction How to watch Georgia State vs. USU livestream: kickoff time, streaming deals, and more How to watch Northwestern vs. Utah football livestreams: kickoff time, streaming deals, and more Watch Series 9, Watch Ultra 2: Apple thinks it can save them with a software fix Eli Rallo's 'I Didn't Know I Needed This' book launch brings TikTok to life A Supposedly Fun Thing I’ll Never Make Money from Again by Jenn Shapland Notes of a Chronic Rereader by Vivian Gornick First Snow by Jill Talbot August Wilson on the Legacy of Martin Luther King by The Paris Review Inner Climate Change by Howard Axelrod Turtle, Turtle by Jill Talbot The Phone Call by Jill Talbot Redux: A Piece of a Beginning by The Paris Review The Horsewomen of the Belle Époque by Susanna Forrest Bose QuietComfort Ultra earbuds deal: Save $50 at Amazon OpenAI releases ChatGPT data leak patch, but the issue isn't completely fixed Living Essayistically by Joel Agee Pendulum by Jill Talbot How to watch A
3.4057s , 10521.46875 kb
Copyright © 2025 Powered by 【video call sex online】,Unobstructed Information Network