The eroticism vs sexual appetitetobacco industry knows all about diversity -- and knows exactly how to exploit it.
That's the message of a new ad campaign from anti-smoking group Truth Initiative that highlights the ways in which cigarette marketers disproportionately target disadvantaged groups.
SEE ALSO: So, about that Tinder-themed anti-smoking ad from the Grammys...In the commercials, comedian and former MTV VJ Amanda Seales talks through some stark statistics about the abundance of tobacco ads in black neighborhoods, near low-income schools and other areas where they're more likely to be seen by various underprivileged populations.
"It's not a coincidence. It's profiling," Seales says in the repeated tagline of the videos.
According to studies cited in the ads, there are an average of 10 times more tobacco ads in black neighborhoods than others, and tobacco retailers are much more likely to populate areas near low-income schools than schools in more affluent neighborhoods.
The focus on the discriminatory nature of tobacco advertising is a tack not often seen in anti-tobacco campaigns, which more often stick to showcasing the drug's brutal health effects.
Truth is hoping this revelation will strike a chord with socially conscious millennials. Market research that the group did in preparation for the campaign found that young people were generally unaware of this particular problem, but were upset and angry upon learning about it.
"We are always looking for ways to help young people understand that, while Big Tobacco might not be top of mind for them, it in fact does impact their life," said Robin Koval, CEO and president of Truth Initiative.
The ads, from Los Angeles agency 72&Sunny, will make their national debut during the Grammys Sunday night.
Topics Health
GPU Pricing Update, Year in Review: Price Trends Charted
Best Apple deal: The Apple iPad Air (WiFi, 64GB) is down to just $449 at Amazon.
Facebook and Instagram are down. Users aren't reacting well
Apple reverses decision to kill home screen web apps in the EU
Watch Chappell Roan's Grammy acceptance speech demanding healthcare for artists
Fire ants survive Houston flooding by creating terrifying rafts made of their bodies
Best airfare deal: Save $50 on $100+ roundtrip airfare at JetBlue
Those solar eclipse glasses you bought on Amazon might not protect your eyes after all
NYT Connections Sports Edition hints and answers for February 11: Tips to solve Connections #141
The Cerveza Cristal and 'Star Wars' meme, explained
A hedgehog blown up 'like a beach ball' was popped in life
'The Regime' review: Kate Winslet slays in an otherwise fine satire
Trump sabotaged his infrastructure plan by ignoring climate change
Best eclipse glasses deal: Warby Parker stores will offer free eclipse glasses beginning on April 1
Best air purifier deal: Save $300 on the Dyson HEPA Big + Quiet air purifier
NYT's The Mini crossword answers for March 1
Scientists zoom in on distant solar system. It's teeming with water.
Scientists have managed to film the adorable super deep
Best GPU deal: GIGABYTE NVIDIA GeForce RTX 5080 is $1,349.99 at Best Buy
Donald Trump may not know the solar eclipse is coming
This guy's cleverly placed sign got him a new car... sort ofThe Office of Government Ethics is now trolling Trump on TwitterWho's the best 'Gilmore Girls' boyfriend?Chinese game throws the spotlight on the country's appalling internet addiction campsThe 11 most incredible ‘Transformers’ toysStray emu plays a game of cat and mouse with police on New Mexico highwayPharmacies become safe spaces for domestic abuse survivors during coronavirus pandemicWoman almost rents the devil's house because it has a great bathtubApple launches 13Who's the best 'Gilmore Girls' boyfriend?NASA releases the winning photos of Tournament Earth9 TV comedies we can't wait for in summer 2020Uber drivers and passengers will have to wear face masks in the U.S.Apple launches 13Woman almost rents the devil's house because it has a great bathtubBadass grandma quits job with brutally blunt notice letterVirgin Galactic's SpaceShipTwo completes flight from Spaceport AmericaA herd of cows stampeding into this guy's garden is hilariously shockingCruise shifts its selfElon Musk's latest misinformation tweets are about protecting Tesla Hurricane hunters fly through the eye of Hurricane Irma Xiaomi advertises its first Android One phone as 'similar to iPhone' Library kindly asks its patrons not to pay their fines with Chuck E. Cheese tokens Everything you need to know about using Instagram's archive feature Apple Music Festival cancelled after 10 Grandma's 'Game of Thrones' costume would make Olenna Tyrell proud Here are all the deportable offenses Trump's crappy children have committed Fall movie preview 2017: Oscar contenders to watch Dolce & Gabbana ad is here to prey on your Jon/Dany feelings Uber beware: Didi Tim Cook made an iPad ad that doubles as an Auburn Univ. commercial Man catches rare translucent lobster, throws it back into the sea because it was such a pretty lady Essential Phone teardown shows it's almost impossible to repair The secret, illicit underside of Google Drive Brave 'Dreamer' shares mental trauma as Trump mulls DACA's end Very bad summer at the box office ends with a very, very bad Labor Day This electric air taxi is one step closer to making your commute suck a whole lot less Hot tubs at a college football game is the most New Jersey thing you'll ever see Yes, Facebook's 'Like' button got a makeover Embargo dates and Rotten Tomatoes scores: What's the relationship?
1.4833s , 10170.5703125 kb
Copyright © 2025 Powered by 【eroticism vs sexual appetite】,Unobstructed Information Network