Meta's Instagram has concocted a new way to keep you from doomscrolling,Dear Utol (2025): My Bilmoko GF Episode 34 but you're not going to like it.
Called "ad break," it's a new way of displaying ads on the platform, and it's apparently being tested with some users, with reports showing up on X and Reddit.
"Ad breaks are a new way of seeing ads on Instagram. Sometimes you may need to view an ad before you can keep browsing," the feature's description reads.
We've seen unskippable ads on other platforms, such as YouTube, where you'll typically see such ads before a video starts (or, in the middle, if it's a longer video). While these are annoying, at least YouTube videos are typically last longer than a few seconds, and on Instagram, you're often blazing through posts a lot faster, apparently making ad breaks feel far more intrusive.
While we haven't seen an ad break on Instagram personally, judging by the descriptions from users who have seen them, the new ad format sounds pretty intrusive. The ads pop up in the middle of your browsing, last a couple of seconds (with an included counter at the bottom), forcing you to watch the ad's content before you can continue using the app.
While ad breaks currently seem to be showing up for a small subset of Instagram users, the ones that are seeing them mostly hate it. On Reddit, basically every commenter said that they closed the app immediately after seeing these ads, and the sentiment on X is similarly negative.
"Meta has top tier UX designers, did they not do any research on this before pushing it onto the public? It completely disrupts the user's flow," said one Redditor.
"Wow just had my first one as well and am blown away. Kind of not surprised but I am because it’s such a bad way to control the user and force an ad. This is gonna piss a lot of people off," said another.
It's unclear how widespread the new format is, or whether Meta plans to expand it to more users. If it does, the company better be ready for some serious backlash.
Instagram has often been the target of criticism for being too aggressive with ads. In 2022, numerous users (me included) rebelled after their Instagram feed became mostly ads, prompting the company to fix the issue, saying that this was "not the intended experience." We've reached out to the company about this new ad format, and will update this article when we hear back.
Topics Instagram
Best roborock deal: Save $400 on Q5 Pro+ Robot Vacuum and Mop
Renee Gladman’s Sentence Structures by The Paris Review
Best FitBit deal: FitBit Sense 2 for $100 off
How Neapolitan Cuisine Took Over the World by Edward White
NYT Connections Sports Edition hints and answers for May 19: Tips to solve Connections #238
Masks at Twilight by The Paris Review
Twitter / X: Cheapest tier for gold checkmark drops from $1,000 to $200
Redux: This Satisfied Procession by The Paris Review
Meta continues its submission to Trump with new advisor on its board
What Our Contributors Are Reading This Summer by The Paris Review
NYT Connections hints and answers for April 14: Tips to solve 'Connections' #673.
5+ Apple products that will likely come out in 2024
Best tablet deal: Get the Samsung Galaxy Book3 Pro for 44% off
NYT's The Mini crossword answers for January 4
Instagram tests Storylines, a collaborative twist on Stories
Cooking with D. H. Lawrence by Valerie Stivers
Best budget rowing machine deal: Save 43% at Amazon
Kim Kardashian's once
Best Samsung deal: Save $60 on 64GB Samsung Galaxy Tab A9
Jersey Jerry's 36
Best Dyson deal: Get a Dyson Airstrait for under $400 as a My Best Buy member'Scott Pilgrim Takes Off' review: Ready for a remix of the movie and the graphic novels?How to watch LSU vs. Georgia State football livestreams: kickoff time, streaming deals, and moreDear Lynda: Help! Infectious Boredom and PeeMichael Friedman’s Unwritten Columns'Next Goal Wins' review: Taika Waititi fails hard at team comedySeeing Reynolds Price Through His Art CollectionThere's a new Windows app your iPhone, MacBook — but there's a catchThe Ontology of Circus Peanuts by Jane Stern'Rustin' review: An awful film with a tremendous lead performance'Real Housewives' star Jen Shah sentenced to 6.5 years in prison: The internet reactsAnnouncing Our Fall IssueXbox Series X vs S: What are the differences?Emoji Poetry Contest, Part 2A Friend with a HeartWithings' UPlainness in DiversityType Writing: An Interview with Jim Shepard by Lesley M.M. BlumeStaff Picks: Paul Yoon, W. S. Merwin, Edwidge DanticatRemembering V Live, K Entitlements A March For the Marchers Seizing Socialism’s Moment War is a Racket Boys to Men Beyond Belief Enemy of the People Projections of Melania Making Sausage of Salazar Soundtrack to a Drug War A Shoot-Em-Up for the Resistance They Want New Blood HELLO, NEW YORK! STROUD CALLING! Brown Existence Anxiety Carbon Ironies Queer Poserdom After the Storm These Citadels of Power Fresh Hell The Tagorean Impulse
2.3578s , 10132.5546875 kb
Copyright © 2025 Powered by 【Dear Utol (2025): My Bilmoko GF Episode 34】,Unobstructed Information Network