You don't need to be Married Woman Fan Club (2020)a genius to figure out that putting the words "white" and "purity" together is problematic, what with white supremacy and all.
Yet beauty brand Nivea slapped a "white is purity" slogan on one of its recent advertisements. A move they're now presumably regretting.
SEE ALSO: Pepsi finally unites America with its terrible Kendall Jenner adThe ad for its invisible deodorant was posted on the brand's Facebook page, geo-targeted at followers in the Middle East, according to the BBC.
"Keep it clean, keep bright. Don't let anything ruin it, #Invisible," the post reads.
This Tweet is currently unavailable. It might be loading or has been removed.
The post was taken down following an outcry, but not before the alt-right used the ad to their advantage, claiming NIVEA had "chosen" their side, and that it was the group's official deodorant.
This Tweet is currently unavailable. It might be loading or has been removed.
"There have been concerns risen about ethnic discrimination due to a post about NIVEA Deodorant Invisible for Black & White on our NIVEA Middle East Facebook page," a spokesperson from NIVEA's parent company, Beiersdorf, told the BBC. "We are deeply sorry to anyone who may take offense to this specific post. After realizing that the post is misleading, it was immediately withdrawn.
"Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities.
The incident mirrors a 2011 Nivea ad (and a near-identical apology) that was also deemed racially insensitive. The ad featured an African-American man throwing a human head and the copy "re-civilize yourself."
Mashablehas contacted Beiersdorf for further comment.
Topics Advertising Racial Justice
Reality Distortion Field: 10 Things Apple Won't Directly Say But We'll Infer About the iPhone X
Usain Bolt loses gold medal for teammate's banned substance use
Rare albino alligator looks like it's made of clay
WikiLeaks wants any climate change data that Trump is ignoring
How to Remotely Sign Out of Gmail on Multiple Devices
Arnold Schwarzenegger debuts Austrian electric Mercedes conversion
Mysterious Twitter account steps forward to lead the National Park resistance
Google just dropped the last Android Wear update before its launch
Weather app glitch makes it look like hell is basically freezing over
HP recalls 101,000 laptop batteries that could catch fire
Best keyboard deals: Save on Asus gaming keyboards at Amazon
Pixie locator gadget will help you find your lost stuff using AR
Arnold Schwarzenegger debuts Austrian electric Mercedes conversion
Francis Ford Coppola is working on an 'Apocalypse Now' video game
Comparing Team Communication Apps: What Do You Get for Free?
How to secure a smartphone for the tweeter
Lyft catches up to Uber, adds pre
9 quick 'Resident Evil 7' Do's and Don'ts to help you survive
Wordle today: The answer and hints for April 14, 2025
The D.C. march for science will be the most wonderfully nerdy demonstration ever
Marlene Dumas’s MetamorphosesCooking with Fyodor Dostoyevsky by Valerie StiversMichael Stipe, R.E.M., and the Anxiety of InfluenceWhat Our Contributors Are Reading This SummerA Life of Reading Is Never LonelyWitches, Artists, and Pandemonium in ‘Hereditary’Staff Picks: Mermaids, Wrestlers, and Gawkers by The Paris ReviewOde to the DinkusThree Brief Encounters with Anthony BourdainA Disgruntled Federal Employee’s 1980s Desk CalendarIllustrated Maps of New York Through the Ages by The Paris ReviewStaff Picks: Mermaids, Wrestlers, and Gawkers by The Paris ReviewThe Radical Notion of a SmartphoneA Few Words to the GraduatesThree Brief Encounters with Anthony BourdainThe Legend of Joaquín Murieta: A History of Racialized ViolenceThe Visual Frequency of Black Life by Peter L’Official‘Girl, Interrupted,’ TwentyNotations by Mequitta AhujaKatherine Mansfield Would Approve by Ashleigh Young What big tech wants with your medical data Fake copyright claim takes down Twitch’s biggest political streamers during Democratic debate 'Lord of the Rings' fans will feel truly seen by this genius custom doorbell Netflix's 'Castlevania' is a gothic, gory trip worth catching up on This woman's outraged response to the general election has gone gloriously viral Theresa May announces general election, Twitter explodes with memes Hey Netflix & other streaming services: Give us shuffle and playlists New algorithm creates every possible melody to curb copyright lawsuits Oppo Reno3 Pro launches with dual 44 U.S. wireless carriers face $200 million in FCC fines for mishandling customer data Skater pup is totally stoked to shred on his board, my dudes The internet unleashes Photoshop on Donald Trump Jr.'s brand new t Man's attempt to down fiery shot ends in predictable disaster Uber launches new translation tool with more than 100 languages Apple shareholders reject 'freedom of expression' and sustainability proposals Stare at these pictures of Beyoncé on Easter until you find hints about her twins TikTok star Loren Gray delivers a gorgeous eye roll in Taylor Swift's 'The Man' First impressions of Devolver Digital's 2020 games: A mixed bag Why Disney's new 'Mulan' won't be a straightforward remake Samsung to improve Galaxy S20 Ultra camera with a software update
3.3561s , 10112.421875 kb
Copyright © 2025 Powered by 【Married Woman Fan Club (2020)】,Unobstructed Information Network