Big things could Inexperienced Experience Of The Summer (2015)be coming to the Apple TV.
Last revamped in late 2015 with beefier hardware, a refreshed tvOS interface and the Siri Remote, Apple's set-top box has basically languished as competing set-top boxes like the Amazon Fire TV, Roku Ultra and the new NVIDIA Shield TV run circles around it.
That could soon change. Apple is reportedly testing a new Apple TV capable of streaming 4K video with "more vivid colors (sounds like HDR), according to Bloomberg. The current Apple TV only outputs at 1080p full HD, which is fine, but it's no 4K.
SEE ALSO: iPhone users can finally send WhatsApp messages offlineThe report points to Apple's recent hiring of Timothy D. Twerdhal, the former head of Amazon's Fire TV unit, to lead product marketing for Apple TV, as a sign Apple is taking the TV space more seriously.
Twerdhal's extensive experience in the TV video space -- he worked at at Netflix and Roku before he joined Amazon -- makes him well-positioned to help fix the Apple TV's shortcomings.
Apple TV has reportedly not been selling as well as Apple would have liked. Though Apple doesn't break out exact figures on Apple TV sales (it's lumped into the company's "Other" category that also includes iPods, Beats, Apple Watch and accessories), Luca Maestri, the company's chief financial officer, recently told the Financial Timessales declined year-over-year.
Apple will need something more compelling to convince people why they need an Apple TV.
Adding 4K video streaming support will be a good first step towards making the Apple TV more competitive with the Fire TV and Roku Ultra, especially now that 4K TVs are more commonplace in homes than before, but it'll only be catch-up.
Apple will need something more compelling to convince people why they need an Apple TV. Offering a bundle with a game controller could help reposition the Apple TV as more than just a video streaming box, but it would also be another catch-up move as there's also a Fire TV bundle that includes a controller.
Bloombergsays Apple originally prototyped a version of the current Apple TV with "connectors for a coaxial port" that would have allowed it to replace the big, ugly and confusing cable boxes with the remotes-with-100-buttons, but scrapped the port after negotiations with cable providers fell through. It's unclear if Apple has given up on this idea or not.
One way Apple could make the Apple TV a must-have product for the living room is by turning it into an Amazon Echo-like device with Siri at its core. I'd buy an Apple TV with hands-free Siri voice commands that not only controlled my TV, but also my smart home devices in a heartbeat. Such a device would also put Apple in the ring with the Echo and Google Home -- a battle it's losing ground to every day it doesn't compete.
"We've come a long way in a year and it gives us a platform to build off of," Apple CEO Tim Cook said at the company's recent earnings call about the Apple TV. "We are learning a lot about the original content business and thinking about ways we could play it."
Topics Apple
Diseases from mosquitos and ticks have tripled in the U.S., CDC finds
'Halloween Ends' franchise finale hints at a Corey Cunningham spin
Orionid meteor shower 2022: How to see it without a telescope
Chris Hemsworth's birthday video message to Robert Downey Jr. is simple perfection
The Beatles biopic casts all the internet's boyfriends in one movie
Meghan Markle finally has an Instagram again, sort of
Parler leaked verified users' private email addresses in Kanye West acquisition announcement
Apple announces new Apple TV 4K, adds USB
Is 'Sing Sing' streaming? How to watch the A24 drama at home.
'House of the Dragon': Will Larys Strong double
Turtle Beach Recon 50P gaming headset deal: 28% off
The 2021 Apple TV 4K dropped to a record
'Quordle' today: See each 'Quordle' answer and hints for October 20
AOC invited Bobby from 'Queer Eye' to help decorate her office
Amazon Big Spring Sale 2025: Best deals under $50
'Quordle' today: See each 'Quordle' answer and hints for October 23
Woman narrowly dodges axe headed straight for her head
Meghan Markle finally has an Instagram again, sort of
Researchers map the koala genome in the name of saving the species
5 places to buy super Instagrammable plants
AI successfully negotiated a legal contract without human helpGlenn O’Brien: The Art of AdvertisingThree Essays Celebrating Paula Fox (1923–2017)The Strange History of Internment Camp Print ShopsWhatsApp's new Mac app is now available in the App StoreWordle today: The answer and hints for November 8Arizona’s Beautiful Commitment to DarknessNFT partygoers blame Bored Ape Yacht Club event for loss of visionGlenn O’Brien: The Art of AdvertisingJackson Mac Low Restlessly Reinvents the LineWhy a Renowned Sculptor Voluntarily Entered an Internment CampBest deals of the day Nov. 3: Walmart+ subscriptions, Roombas, Amazon devices, computers, and moreWhy a Renowned Sculptor Voluntarily Entered an Internment CampWaclaw Szpakowski Made Labyrinthine Drawings from Single, Continuous LinesWeWork has filed for bankruptcyMick Jagger Forgot That He Wrote a MemoirGeronimo Takes Flight: A Beaver’s Adventure in the SkySamsung launches Galaxy S Pen Creator Edition in the U.S.Wilma Mankiller, activist and first female Cherokee Chief, gets her own Barbie dollCows and Clouds: Lois Dodd’s Early Paintings Chip firm Biren plans Hong Kong IPO to raise $300 million funding, sources say · TechNode Huawei and China’s SAIC to launch affordable EV brand in Q4 · TechNode TSMC announces additional $100 billion investment in US chip expansion · TechNode Phantom Blade Zero releases Lunar New Year demo featuring snake Ne Zha 2 becomes highest Temu preparing to enter South Korean market, build logistics system · TechNode Gaode launches China’s first English Global tablet shipments rise 9.2% y CATL to announce new factory in Europe this year: executive · TechNode Oppo Find N5 to integrate DeepSeek DeepSeek announces open TuSimple closes Guangzhou gaming division and faces legal claims from employees · TechNode Chinese GPU firm MetaX plans to lay off 200 employees ahead of IPO launch · TechNode Baidu CEO says robotaxi business ‘scale SK Hynix and Samsung consider ceasing use of Chinese EDA tools: report · TechNode Chinese automakers to stay ahead despite Tesla rolling out FSD features, expert says · TechNode JD Cloud unveils AI advancements at 2025 Cloud City Conference · TechNode Tencent’s Supercell earned nearly $3 billion in 2024, up 77% y China’s NIO reportedly aims to make profit in Q4 · TechNode Xpeng Motors prepares for ADAS available outside of China: CEO · TechNode
2.3308s , 8225.96875 kb
Copyright © 2025 Powered by 【Inexperienced Experience Of The Summer (2015)】,Unobstructed Information Network