When you're running an Instagram competition,Taste of Future Sister-in-law it's important to get your hashtag game on point.
You want something snappy, something catchy -- maybe something with a bit of alliteration. Something that will be memorable.
SEE ALSO: British man complains about crooked bread, gets a perfect responseThis was clearly the thought process British baking company Warburtons had recently when they decided to launch a Christmas crumpet competition.
They had their celebrity -- former McFly star Tom Fletcher was on board -- and they had their hashtag: #crumpetcreations. They were ready to roll.
View this post on Instagram
There was just one small issue, though.
As you can see from that Instagram post, the competition hashtag has now been changed to #WarburtonsChristmasCrumpets.
And there was a very good reason for this.
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Yep: the hashtag #crumpetcreations was already very much in use. A member of the furry fandom and owner of the account crumpetcreations had already been using it for quite some time.
For anyone who's never heard of "furries", here's a bit of background:
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And here's what a recent glimpse of the #crumpetcreations hashtag looks like:
Original image has been replaced. Credit: Mashable This guy, in particular, clearly has little time for crumpets:
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In the end, Warburtons made the swift decision to swap to a different hashtag.
"The world of social media is a wonderful and varied place but this shows just how easy it is to get wrong!" a spokesperson told The Independent.
"We will be doing a bit more research next time! We've changed the hashtag and the competition is still on #warburtonschristmascrumpets."
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