With the long-awaited iPhone X now official and Le bijou d’amourset for release in November, tech conversation will be saturated in the weeks to come on how good the phone will be, what it brings to the table (or doesn't), how will it compare to the best of Android, whether people will fork over $1,000 for a new phone, and the list goes on.
But those questions aside, on September 12 Apple confirmed that more than a tech icon, it's become a cultural phenomenon. The company's message extends beyond the boundaries of tech in a way very few in the history of the industry have achieved. It starts with the anticipation and the showmanship, a trait Apple has been known for for over two decades. This year the company was also debuting its amazing new campus, which went swimmingly along the usual gimmicky yet effective delivery of product message.
The term 'reality distortion field' was coined as far back as 1981 to describe how Steve Jobs' keynotes had a convincing effect on those developing for the original Macintosh. Today, in his absence, the show has suffered but Apple's effect is still felt throughout the most diverse groups of people worldwide, creating buzz and conversations even in the most unimaginable non-tech circles.
With such potential for truth bending, we've put together a short list of our thoughts and implications now that Apple's latest is out of the bag, not in their words but ours:
Google's Daydream VR platform is now on Samsung Galaxy S8 and S8+Google Chrome's native ad blocker debuts in experimental browserSuper talented mom turns kid's wall scribblings into something beautifulAmazon under investigation for violating Iran sanctionsInspiring breastfeeding photoshoot turns the tables on rude commentsMophie finally made a battery that can charge a laptopStar Trek: Discovery: Michael Burnham's connection to Spock and Sarek explainedAugust is a great month for skywatching: How to make the most of itHBO gets hacked, upcoming 'Game of Thrones' episode info leakedInspiring breastfeeding photoshoot turns the tables on rude commentsAndroid Wear isn't dead. Here's how the fashion brands are saving itMark Zuckerberg's foundation hired a top presidential pollster'Game of Thrones' fan predicts a huge prophecy is about to be fulfilled in the showJohn Boyega talks Carrie Fisher and 'The Last Jedi'Damn, Apple's earnings are on fireInspiring breastfeeding photoshoot turns the tables on rude commentsJapan has discovered a way to make iceGBoard just became a one7 priests walk into a pub and they're turned away for a hilarious reasonNFL looking to study marijuana use for players' pain management Teen's message to mom who starred in Taylor Swift's new music video will make you cry Google Maps launches a 'wheelchair accessible' option for 6 cities Stephen Hawking wanted to put his most famous formula on his tombstone Ava DuVernay to direct DC's film version of 'New Gods' ‘Tears of Joy’ emoji, like real tears of joy, is on the outs 'Fortnite Battle Royale' on mobile is a total game Uber employees 'really enjoyed' London play about Travis Kalanick Overwhelming influx of donations crashes MND charity website following Stephen Hawking's death Black Panther's Dora Milaje are getting their own comics spinoff So, Drake just helped to smash a Twitch record Force Multiplier No, Instagram's chronological feed isn't making a comeback Celebrate Pi Day with Raspberry Pi 3 Model B+, the newest Raspberry Pi Another nor'easter may hit the East Coast next week. Yes, seriously Here's the first look at 'Westworld' Season 2 photos Google rebrands Android Wear smartwatch software as Wear OS Bali to shut down internet on smartphones for annual Day of Silence Blockchain bros are taking over SXSW 2018, because of course they are Apple 'Families' website provides informative iOS tips for parents Facebook's search is autocompleting sexually explicit suggestions
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