【2019 Archives】

Source：Unobstructed Information Network Editor：Shopping Time：2025-06-26 19:12:08

They did with it without hardware (mostly).

They did it without features (pretty much).

Without logos (save one)019 Archivesslogans or cables or dialogue!

Apple did it (give us all the feels) with an expertly crafted holiday commercial that is sure to warm the chilly hearts of many viewers (and confuse a few, too) at a time when we need it most.

SEE ALSO: Apple’s new TV app is Apple's idea of TV

Every year, Apple tries to cook up a holiday commercial that will move us and, perhaps more cynically, warm us to the thought of spending substantial money on Apple gear. Last year, the company gave us legendary musician Stevie Wonder singing Someday at Christmas and in 2014 it was a tear-jerking ad that showed how a young woman used Apple products to revive a cherished memory.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Now Apple's gifted us an ad titled "Frankie's Holiday" that tugs on the heartstrings without big name celebrities or much of a product tie-in. Instead, it goes with Frankenstein's Monster (Apple seems unaware that the monster is notnamed Frankenstein), a character that might seem more at home in a Halloween ad.

And, yet, it works.

The set-up is simple: The Monster, played by Everybody Loves Raymondalum Brad Garrett, lives alone on a hill where we find him gently humming along to "There's No Place Like Home for the Holidays"as it plays on a music box and he records the tune on an iPhone. He then dons a top hat and coat, making him look like a plus-size Scrooge, and treks out into the town square, where everyone is gathered to sing carols around the Christmas tree.

Of course, they're frightened when he arrives, but things soon take a turn. We won't ruin the rest for you, but the two-minute spot (embedded above) is worth a watch. A somewhat shorter, 90-second commercial will start airing on TV on Thanksgiving.

Apple's message here is clear: They want us to come together to open our hearts to everyone, even a 7-foot-tall reanimated "monster."

Sure, there's something a little off about the use of a stitched together abomination to sell the sentiment that we're all the same underneath, but it works.

Does it help Apple sell iPhone, iPads and MacBooks? That's not so clear, but maybe, just maybe that isn't the point this year.

Featured Video For You

This polar bear petting a dog is proof that everything is going to be just fine

Topics Apple Advertising

Previous：Amazon Book Sale: Shop early deals now

Next：Keeping Hope Alive

【2019 Archives】

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links