Over a year ago,eroticized passionate kissing Apple removed its ads from X after Elon Musk backed a series of antisemitic posts from far-right users on the social media platform. Around the same time, a new report found that ads from companies such as Apple were being served on pro-Nazi content on X.
However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has happened. Namely, Donald Trump was elected president once again, and this time, Musk is essentially operating as his right-hand man.
Now, roughly 15 months after Apple halted its ad spend on X, Apple has returned to advertising on the platform.
MacRumors first noticed that Apple is currently running at least two different ad campaigns on X. One ad, from the official @Apple X account, promotes the company's Safari web browser. The other ad is being run on Apple's @AppleTV account for the Apple TV series Severance.
The ads currently do not appear on either of the accounts' X profiles. But that's not unusual for Apple. X allows advertisers to promote regular posts as ads, which would show up on their profile page, or run a post specifically as an advertisement, which does not appear on the advertiser's profile page. When running ads on X, Apple has always utilized the latter mechanism. However, for a user to observe these posts, X must serve the ads to them.
As MacRumors points out, although Apple paused its ads campaigns, Apple CEO Tim Cook and other Apple executives continued to maintain a presence on Musk's platform.
While Apple has resumed ads on X, it's unclear how big their current ad campaigns are. The Safari ad, for example, has just over 600,000 impressions as of publishing on Feb. 13. It was originally posted on Feb. 10. Other advertisers who previously left have returned at various points but with a significantly reducedmarketing budget for ad spend on X.
Topics Apple X/Twitter Elon Musk
Houston Rockets vs. Dallas Mavericks 2025 livestream: Watch NBA online
Apple's next iPhones might be bigger and cheaper
'God of War' tips: 5 things to help keep you invested in the story
Summer movie preview: What to watch if you’re ready for some action
They met on Tumblr, and their relationship outlasted their accounts
Facebook looks to quietly limit reach of GDPR, EU's tough privacy law
Meet Tammie Jo Shults, the hero pilot who landed the Southwest plane
US bans American companies from selling products to ZTE
11 Tech Products That Were Supposed to Fail... But Didn't
Book that sunny summer holiday now with these flights for £39
Best air purifier deal: Save $300 on the Dyson HEPA Big + Quiet air purifier
Spring weather has gone off the rails in the US, shattering records
'Beyond I Do' campaign reveals why LGBTQ discrimination is still legal
Aircraft startup Wright Electric wants to use electric planes for flights in the Middle East
Best Amazon deal: Save 20% on floral and botanical Lego sets
5 burning questions about Amy Schumer's truly baffling 'I Feel Pretty'
You can now use Venmo to pay for Grubhub, Seamless, Eat24 delivery
Spring weather has gone off the rails in the US, shattering records
Best GPU deal: GIGABYTE NVIDIA GeForce RTX 5080 is $1,349.99 at Best Buy
The only Comey book review you need: Should you read it?
'Dordle' is a simultaneous doubleSony is adding Bungie, the studio behind Halo and Destiny, to the PlayStation familyEerie NASA photo shows intense training for dark moon missionsTesla's 'phantom braking' problem mounts after updates to its Autopilot feature'Dying Light 2' review: A stellar sequel bookended by a slow start and a weak finishWatch Kim JongHBO Max is expanding further in EuropeHow to find out which Mac, Windows, or Chrome operating system you haveVery obedient dog waits patiently outside cafe that doesn't allow pupsCameron Esposito's 'Rape Jokes' special isSellout crowd leads to shutdown of L.A. pride eventTesla has issued a recall of 817,000 vehicles over a seat belt chime problemToyota has a car that can autonomously drift around obstacles: WatchWhen I say I want a goth gf, this is what I memeDennis Rodman cries over Trump'Jackass Forever' is sublimely stupid and surprisingly inspiringMusicians are furious at website HitPiece, which listed their music as NFTs without permissionWatch Kim JongGoogle pays tribute to suffragist with stunning Doodle'Pam and Tommy' dumpster dives and strikes gold: Review Sony 4K TVs will be controllable with Google Assistant later this year A meandering 'Homeland' finally finds its focus in episode 4 (RECAP) Magic Leap CEO defends his AR company on Twitter after photo leak These twins battled each other for 58 words in the final round of a spelling bee Verizon resurrects unlimited data, because T CeeLo Green showed up to the Grammys looking like C Al Jarreau, whose smooth voice was a jazz legend for decades, dead at 76 I love social media, even if it doesn't love me back One newspaper accidentally used photo of Alec Baldwin instead of President Trump A new anti Leaked photos reveal the Samsung Galaxy S8's front in all of its glory Lena Dunham appeared on 'Today' and left us all scratching our heads Michelle Obama is coming to reality TV How sunshine is bringing radio to remote parts of South Sudan From drought to flood, nation's biggest dam topped for first time in 50 years Wacky looks from the 2017 Grammy Awards All you Valentine's Day haters are wrong. There, I've said it. The internet bands together to help Chrissy Teigen get Fun Dip off her hands Beyonce's Grammy acceptance speech was a powerful message to the children of the world When the trolls come at you over birth control coverage, here's what to say
2.577s , 8262.984375 kb
Copyright © 2025 Powered by 【eroticized passionate kissing】,Unobstructed Information Network